The Morning Routine of Tim Cook: Waking Up Before 4 A.M.

morning routine of Tim Cook
morning routine of Tim Cook
Photo from: iDB

I got really intrigued when looking into the morning routine of Jeff Bezos. It left me wondering what some of the characteristics are that separate all successful CEO’s from the individuals that you and I interact with on a daily basis. 

I was going to say “average person,” but I truly don’t believe that anybody is average. 

By successful CEO’s, I am talking about Tim Cook, Bill Gates, Mark Zuckerberg, Warren Buffett, Howard Schultz, essentially any individual who has created a massive amount of success for themselves. 

All of these questions keep spinning in my mind:

What separates these individuals from me? 

How long did it take for them to find the success that they have endured?

What are some of the traits and characteristics that have helped contribute to their success?

Seemingly basic questions, but they are also ones that can really make a substantial impact on one’s success. 

Personally, I believe one of the greatest contributors to success is time-management. How productive is one with their time? Are they easily distracted? How long and efficiently are they working? 

In researching Jeff Bezos’s morning routine, it was clear to see that he doesn’t spend as much time as you might think in meetings or working long hours trying to grow Amazon. In fact, he roughly spends seven hours a day before he gets tired and calls it a night. 

The rest of his time is spent with his family. He wakes up early and enjoys breakfast with his children before sending them off to school, and won’t head into any meetings until 10 a.m. when he feels his brain is the sharpest. 

But what about other CEO’s? Surely Bezos isn’t the only CEO to admire. 

Well, in this article, I want to share with you what Tim Cook’s (CEO of Apple) mornings look like. See if you see some similarities between Cook’s and Bezos’s mornings, or maybe even your own.

morning routine of Tim Cook

The Morning Routine fo Tim Cook

After the passing of Steve Jobs, Tim Cook had some large shoes to fill in taking over as CEO of Apple. So far, I personally believe that he has done an exceptional job. 

The 58-year-old said he likes to wake up just before 4 a.m. to get a jump on his competition where he will spend the first hour of every day reading comments from users who own Apple products. It helps him to get user feedback instead of relying solely on feedback from Apple employees.

Side note: I find it incredibly admirable that the CEO of Apple takes his time to read what his customers think. From upgrades to technology changes, this is really a good way to get feedback from individuals who may have used some of the products from competitors. Plus, it just shows that he actually cares about his customers.  

After spending an hour reading feedback, Cook likes to hit the gym before 5 a.m. When asked about it, Cook said he doesn’t think that he would be as successful or as happy is he hadn’t placed importance on exercise and on his overall health.

Once Cook is done working out, he will sit down and enjoy a breakfast that tends to consist of egg whites, some sugar-free cereal, and some unsweetened almond milk. Cook also said that he enjoys bacon from time to time, but as we all know, the health kick is a real thing, so it has to be turkey bacon.

How Productive is Tim Cook?

One of Cook’s favorite things to help him keep track of his health and fitness goals is, of course, his Apple Watch. But aside from looking at his Apple Watch to monitor his health and wellness goals and reading the 700 to 800 emails that he receives daily from customers, Cook said he tries to limit the number of times that he looks at his phone. 

Instead, Cook likes to engage with other executives of Apple and with his employees. In an interview with TIME, Cook is reportedly very collaborative and a good listener when it comes to feedback and the sharing of ideas. 

When it comes time to call is a night, Cook is one of the last ones to leave Apple, but when he does, he tends to keep his personal time incredibly private. 

Final Thoughts

What I like about comparing the morning routine of Jeff Bezos to the morning routine of Tim Cook is that they go to show you that there isn’t one right or wrong way to be productive and successful. 

Whether it is by waking up at 3:45 a.m. and reading 700 customers’ emails or waking up at 7 a.m. and having breakfast with your children before they go to work, the main point is that you quit making excuses for why you can’t achieve something and just use your time wisely.

Everybody has the same 24 hours in the day, so make them all count and there’s no telling what you may be able to achieve.

Michael Bonnell

Yesterday’s post: 4 Ways To Calm Down When You Feel Stressed And Overwhelmed

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