I have really become a Chris Guillebeau fan ever since my mom bought me a signed copy of 100 Side Hustles: Unexpected Ideas for Making Extra Money Without Quitting Your Day Job for my twenty-sixth birthday. So much so, in fact, that I went on Amazon recently and bought every single one of his books.
100 Side Hustles was great. The Happiness of Pursuit was probably one of my top three favorite books of all time. And Side Hustle From Idea to Income in 27 Days, well, just like the first two, this was is also nothing short of amazing.
The concept behind the book: to build a profitable side hustle in 27 days. You don’t need to quit your day job, although the money you potentially earn from your side hustle may allow you to if you so please, but the purpose of a side hustle it to build an additional income stream along with your primary source of income.
From Idea to Income in 27 Days
Sounds all too enticing, doesn’t it? Well good! If it does, then Side Hustle: From Idea to Income in 27 Days is the perfect book for you. Consider your side hustle idea to be like a treasure. In this book, Chris Guillebeau is essentially giving you the map to find the treasure and is going to walk you through it step-by-step.
In case you are wondering about Guillebeau’s credibility, just know that he has never worked a corporate job in his life. After graduation with a degree in sociology, Guillebeau has been out on his own starting various side hustles, all while taking ten years to visit every country in the world. This plan that he has laid out, this is the plan that he has used as well.
About the Book
Side Hustle: From Idea to Income in 27 Days is broken down into a five-week plan (sections of the book) that gives you five tips per week (each day is a chapter) that will help you to turn an idea into a profitable side hustle.
Week 1: Build An Arsenal of Ideas
There are many benefits to a side hustle, but it all starts with the right idea. In the first week, you will learn how to come up with many ideas that will actually work to provide you with additional income.
Day 1: Predict the Future
According to Guillebeau, “The path from idea to income begins with your answer to an important question: Twenty-seven days from now, what will be different about your life?” Use this question to help you come up with a good problem that you would like to solve.
Day 2: Learn How Money Grows on Trees
This chapter is all about learning the three qualities of all great ideas and how you can find the one with the most potential.
Day 3: Brainstorm, Borrow, or Steal Ideas
What are some ideas that others have come up with or ideas that you have come up with? How can you make them better and improve them?
Day 4: Weigh the Obstacles and Opportunities of Each Idea
What are the pros and cons of each idea? Who do they target? Is it a good market? These are some of the things that you need to ask yourself in order to determine if your idea is, indeed, a good one.
Day 5: Forcast your Profit on the Back of a Napkin
You don’t need an assistant to tell you how much you are going to make. Determine the startup cost, the profit margin, and determine if your side hustle is worth the time.
Week 2: Select Your Best Idea
Week two is all about selecting your best idea and putting it to work.
Day 6: Use the Side Hustle Selector to Compare Ideas
This is a tool that is used to determine which of your ideas are the best ones to help you create a profitable side hustle.
Day 7: Become A Detective
What are others doing who have a similar side hustle? What can you improve on? Remember, it doesn’t matter if you have a similar idea to somebody, if yours is better, you will win.
Day 8: Have Imaginary Coffee With Your Ideal Customer
There’s always one person out there who will benefit from your idea. What does that person look like and what can you learn from them. Once you think of how you can benefit others, you will then have a better sense of how to tweak your ideas.
Day 9: Transform Your Idea Into An Offer
Who’s it for? How much is it going to cost both you and your customer? How is it going to bring value to the lives of others? These are all questions that you need to ask.
Day 10: Create Your Origins Story
This one is tricky, but the key is to have a hustle that also holds meaning in your life as well. If you can share how it has helped benefit your life, others are going to be able to relate to it a lot easier, thus creating a better relationship with your ideal customer.
Week 3: Prepare For Liftoff
Week 3 is about learning how you can help others to understand why they can’t live without your offer. Fair warning, if you are not a logistics fan, this is going to be a very long and boring week, but it is crucial to your success.
Day 11: Assemble the Nuts and Bolts
This is the logistics aspect of your side hustle. Get all of them out of the way so that you can get back to building your hustle.
Day 12: Decide How To Price Your Offer
Do you sell low or do you sell high? Know who it is that you want to offer your product to and determine the value of your price that way.
Day 13: Create a Side Hustle Shipping List
Your hustle will require tools, resources, and deliverables. On this day, you need to jot down and gather all the information that you can on how you can actually get your offer out into the world.
Day 14: Set Up A Way To Get Paid
How are you going to get paid from your customers? You have a real-life side hustle, and no you need a real-life way to get paid.
Day 15: Design Your First Workflow
With any side hustle, you are going to learn and make changes as you go. Design your first workflow and list the steps you are going to take to help prevent any errors.
Day 16: Spend 10 Percent More Time on the Most Important Tasks (Bonus Tip)
If you are creating a side hustle, don’t nitpick over the unimportant tasks. Spend the majority of your time focusing on tasks that are actually going to help you grow your side hustle.
Week 4: Launch Your Idea to the Right People
After planning, you are all set to throw your offer out into the world. Now, you just need to find the right people to promote your offer to.
Day 17: Publish Your Offer
There is no “best time” to throw your offer out into the world. You are never going to gain confidence unless you actually do it, so quit holding back and just let it go.
Day 18: Sell Like A Girl Scout
How are you going to stand out from your competition? Why do people need to buy your offer as oppose to your competitors? Find creative ways to sell and then you will sell more.
Day 19: Ask Ten People For Help
Get some family and friends together and ask for their opinions. Ask what changes they wish to see, what you could improve on, and tips that they might have for you to improve your side hustle.
Day 20: Test, Test, and Test Again
When starting anything remotely new, you are never going to get it right the first time. Throw your offer out, test, adjust your offer, and continue to test. If you want to optimize your side hustle, you are going to be in a never-ending cycle of testing.
Day 21: Burn Down The Furniture Store
Use sales or discounts to your advantage. People love it when they think they are getting a steal of a deal. When you throw an offer out, just be sure to stick to it. If it’s a 24-hour sale, don’t extend it no matter what.
Day 22: Frame Your First Dollar (Bonus Step)
You did it! You proved to yourself that you can make money off of your side-hustle. Frame that first dollar so that whenever you get discouraged, you can look at that dollar and know that it is possible.
Week 5: Regroup and Refine
After you get your hustle out, regroup and see what you can do to improve.
Day 23: Track Your Progress and Decide on Next Steps
Track as many details as you can and how others are responding to your hustle. Then take action on what you learned and how you can improve.
Day 24: Grow What Works, Let Go of What Doesn’t
It makes no sense to spend your time focusing on what doesn’t work. Forget about it and if you truly want to grow your side hustle, then start prioritizing what does work.
Day 25: Look For Money Lying Under A Rock
If everything is going well, change the offer or see how you can add on to it. The objective is to earn as much as your side hustle as possible. As your side hustle grows, grow along with it.
Day 26: Get It Out of Your Head
If you can outsource any part of your hustle, do it. Your time should be used on building your hustle in every aspect. Figure out what isn’t important, outsource what you can, and prioritize your time on expanding your hustle.
Day 27: Back To The Future
You’ve created one side hustle and proved to yourself that it can be done. What do you do next? Repeat the process with a different idea. Studies show that millionaires have around 10 different sources of income, so if you want that money, keep working.
Stay Motivated Through Your Journey
The nice thing about this book is that with each chapter, you are also given insight on how somebody applied the lesson to their own side hustle and how it helped them to become successful in the end.
Building a side hustle isn’t an easy task, but it’s also not out of the reach for anyone. If you have an idea, go with it. You will never know what you could have achieved or how your side hustle could have changed your life unless you are willing to take action and at least try to put it to work.
Side Hustle: From Idea to Income in 27 Days
If you are looking to grow a side hustle, then you need to read Side Hustle: From Idea to Income in 27 Days. This book is a perfect blueprint for anybody who is wanting to take an idea of theirs and turn it into a profitable business… all in 27 days.
Chris Guillebeau is currently my favorite author, and this book is a prime example of why. If I had to give it a rating, it would be a 9.5 out of 10. There’s always a little room for improvement, but this is just about as close to perfect as it can get.
If want to buy a copy, here is the link: Side Hustle: From Idea to Income in 27 Days.
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